Fall 10 -- BUS 90 -- Marketing
|Instructor ||Jack Lynch|
|Web Site: ||http://faculty.deanza.fhda.edu/lynchjack|
|Student Book Website ||http://www.prenhall.com/armstrong|
|Class PPTs ||Click here
to go to Power Point Presentations page|
|Class Date/Time ||Monday,
Tuesday, Wednesday, Thursday; beginning September 20, 2010 and ending Wednesday, December 8,
2010. Class times: 10:30 AM - 11:20 AM|
|Required Reading: ||Marketing An Introduction, 8th
Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained
from the De Anza College bookstore. |
Hours: ||1:30 PM - 2:20 PM, Monday
through Thursday. Room F-51F on the De Anza College Campus. Also by
appointment.The instructor is available on line every Thursday, 2:30 PM - 3:20 PM.|
Course Objectives: The purpose of
this course is to learn the fundamentals of marketing. Students will be
introduced to the marketing environment, market research, market
segmentation, product planning, branding, promotion, pricing and
distribution. Students will examine a broad range of firms to learn how
marketing concepts are used and why they are essential to a firm's
Exam #1 ||October 14, 2010 at
10:30 AM at De Anza College, Room ADM 102. Chapters 1 - 5 |
Exam #2 ||November 11, 2010 at
10:30 AM at De Anza College, Room ADM 102. Chapters 6 - 9 |
|Final Examination ||December 8, 2010 at 9:15 AM at De Anza College, Room ADM 102.
Chapters 10, 12 & 13 |
Materials - Scantron Answer Forms (#2052) and # 2 pencils|
Students are responsible for all textbook reading assignments and full
participation in all class discussions. Participation is very important
for this course and will be graded appropriately.
instructor reserves the right to drop students who miss more than two
(2) classes. If you have emergency issues please let the instructor
part of this course each student is responsible for preparing a written
report on what specific work you did on your Team Marketing Plan.
Please write about what your specific team responsibilities were and
all the work you accomplished in carrying out your team
responsibilities. Written assignments should be thorough and no less
than one and a half (1 1/2) single-spaced, 12 font, normal margins,
type written pages.
Part of this written assignment can include a discussion
of the team dynamics you encountered in working in a team setting.
will be graded on the basis of content, appropriateness, completeness,
grammar, spelling and professionalism.
Written Assignment is due in Class on Wednesday, November 24, 2010.
Late Papers Can Or Will Be Accepted.
number of points gained during the semester will determine your grade:|
|Midterm Exam #1
||80 Points |
|Midterm Exam #2 ||80 Points |
|Final Exam ||80 Points |
|Team Marketing Plan *
||50 Points |
|Team Participation ||30 Points |
|Individual Work Paper ||30 Points |
|Total ||350 Points |
|Note: There will be an opportunity for an extra
credit assignment. |
|* Penalties will be
assessed for "Social Loafing" in teams.|
Sample Grade Determination
|A = 90 - 100% of 350 = 315 - 350 points |
B = 80 -
89% of 350 = 280 - 314 points
C = 70 - 79% of 350 = 245 - 279
D = 60 - 69% of 350 = 210 - 244 points
F = 59 - 0%
of 350 = 209 - 0 points
|NOTE: The instructor reserves the
right to use a grade curve. |
Detailed Class Schedule Procedures
& Words of Advice
Weeks Beginning ||Pages ||Book Chapters|
2010 ||Preface - 40 ||1 - 2|
2010 ||41 - 82 ||2 - 3|
2010 ||83 -
125 ||3 - 4|
2010 ||126 -
161 || 5|
|Midterm Exam #1 ||October 14, 2010 at 10;30 AM at De Anza College,
Room ADM 102. Chapters 1-5. |
2010 ||162 - 195 ||6|
2010 ||196 - 235 ||7|
2010 ||236 -
2010 ||260 -
295 || 9|
|Midterm Exam #2 ||November 11, 2010 at 11:00 AM at De Anza College,
Room ADM 102. Chapters 6-9|
2010 ||296 - 329 |
360 - 380
2010 ||381 - 433 ||12 - 13|
2010 ||Marketing Plan
|December 6, 2010 ||Marketing Plan
Presentations and Final|
|Final Examination ||December 8, 2010 at 9:15 AM at De Anza College,Room ADM
102. Chapters 10, 12 & 13. |
keep up with your reading. We will cover most chapters of the book. The
pages and chapters covered for each class are listed and you should
have read these pages before each class--your understanding and class
participation will be greatly enhanced by being current on your
reading. Students will be chosen at random in class to relate concepts
they have learned from the reading assignment. Keeping notes as you
read and/or highlighting key passages will assist you in your
presentation when called upon.
Please notify the instructor of
any planned absences--multiple absences without notification can result
in being taken off the class roster.
Cheating will not be
tolerated. If cheating occurs, a grade of F will be assigned to the particular exam/assignment or for the entire course. Also, a
letter to the Dean will be sent explaining this action.
your fellow students. Listen attentively to what they have to say. Be
considerate in your comments. An objective of the class is to make all
participants feel comfortable and encouraged to actively participate
and express their opinions.
Let's all enjoy the class, learn and
Student Learning Outcomes (SLOs): SLO1:
- November 12 --
- November 25 through 28 -- Thanksgiving.
highly recommend that you use the book website for the practice quizzes
(22 concept questions and 22 challenge questions for each chapter), and
the glossary and the flash cards.
be advised that each student has the individual responsibility to drop
classes if they so desire. Please check the Schedule of Classes for
dates and procedures.
Analyze the effectiveness of the marketing mix [product, price, promotion, and distribution (place)] for a particular organization. SLO2:
Determine appropriate market segments and target markets and explain consumer behavior.SLO3:
Identify global forces external to the organization that affect marketing strategies.