|
|
Winter 10 -- BUS 90 -- Marketing
| Instructor | Jack Lynch | | Phone | 408-864-8421(Office) | | E-Mail: | lynchjack@fhda.edu | | Web Site: | http://faculty.deanza.fhda.edu/lynchjack | | Student Book Website | http://www.prenhall.com/armstrong | | Class PPTs | Click here to go to Power Point Presentations page | | Class Room: | ADM 102 | | Class Date/Time | Monday, Wednesday, beginning January 4, 2010 and ending Wednesday, March 24, 2010. 11:00 AM - 1:20 PM | | Required Reading: | Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the De Anza College bookstore. | | Office Hours: | 1:30 PM - 2:20 PM, Monday through Thursday. Room F-51R on the De Anza College Campus. Also by appointment. |
Course Objectives: The purpose of this course is to learn the fundamentals of marketing. Students will be introduced to the marketing environment, market research, market segmentation, product planning, branding, promotion, pricing and distribution. Students will examine a broad range of firms to learn how marketing concepts are used and why they are essential to a firm's success. Examination Details | Midterm Exam #1 | January 25, 2010 at 11:00 AM at De Anza College, Room ADM 102. Chapters 1 - 5
| | Midterm Exam #2 | February 17, 2010 at 11:00 AM at De Anza College, Room ADM 102. Chapters 6 - 9
| | Final Examination | March 24, 2010 at 11:30 AM at De Anza College, Room ADM 102. Chapters 10, 12 & 13
| | Test Materials - Scantron Answer Forms (#2052) and # 2 pencils |
Academic Requirements:
Students are responsible for all textbook reading assignments and full
participation in all class discussions. Participation is very important
for this course and will be graded appropriately. The
instructor reserves the right to drop students who miss more than two
(2) classes. If you have emergency issues please let the instructor
know.
Written Assignment: As
part of this course each student is responsible for preparing a written
report on what specific work you did on your Team Marketing Plan.
Please write about what your specific team responsibilities were and
all the work you accomplished in carrying out your team
responsibilities. Written assignments should be thorough and no less
than one and a half (1 1/2) single-spaced, 12 font, normal margins,
type written pages. Part of this written assignment can include a discussion of the team dynamics you encountered in working in a team setting. Papers will be graded on the basis of content, appropriateness, completeness, grammar, spelling and professionalism. This Written Assignment is due in Class on Monday, March 15, 2009.
No Late Papers Can Or Will Be Accepted. Sample Grading Policy | The number of points gained during the semester will determine your grade: | | Midterm Exam #1 | 80 Points | | Midterm Exam #2 | 80 Points | | Final Exam | 80 Points | | Team Marketing Plan * | 50 Points | | Team Work Paper | 30 Points | | Attendance | 30 Points | | Total | 350 Points | | Note: There will be an opportunity for an extra credit assignment. | | * Penalties will be assessed for "Social Loafing" in teams. |
Sample Grade Determination A = 90 - 100% of 350 = 315 - 350 points
B = 80 - 89% of 350 = 280 - 314 points
C = 70 - 79% of 350 = 245 - 279 points
D = 60 - 69% of 350 = 210 - 244 points
F = 59 - 0% of 350 = 210 - 0 points
| NOTE: The instructor reserves the right to use a grade curve. | Detailed Class Schedule | Class Weeks Beginning | Pages | Book Chapters | | January 4, 2010 | Preface - 48 | 1 - 2 | | January 11, 2010 | 49 - 93 | 2 - 3 | | January 18, 2010 | 94- 161 | 4 - 5 | | Midterm Exam #1 | January 25, 2010 at 11:00 AM at De Anza College, Room ADM 102. Chapters 1-5. | | January 25, 2010 | 162 - 210 | 6 - 7 | | February 1, 2010 | 211 - 259 | 7 - 8 | | February 8, 2010 | 260 - 295 | 8 - 9 | | Midterm Exam #2 | February 17, 2010 at 11:00 AM at De Anza College, Room ADM 102. Chapters 6-9 | | February 15, 2010 | 296 - 329 | 10 | | February 22, 2010 | 360 - 397 | 12 | | March 1, 2010 | 398 - 433 | 13 | | March 8, 2010 | Catch Up & Marketing Team Meetings | | March 15, 2010 | Marketing Plan Presentations | | March 22, 2010 | Class on Monday | | Final Examination | March 24, 2009 at 11:30 AM at De Anza College,Room ADM 102. Chapters 10, 12 & 13. | Procedures & Words of Advice Please
keep up with your reading. We will cover most chapters of the book. The
pages and chapters covered for each class are listed and you should
have read these pages before each class--your understanding and class
participation will be greatly enhanced by being current on your
reading. Students will be chosen at random in class to relate concepts
they have learned from the reading assignment. Keeping notes as you
read and/or highlighting key passages will assist you in your
presentation when called upon.
Please notify the instructor of
any planned absences--multiple absences without notification can result
in being taken off the class roster.
Cheating will not be
tolerated. If cheating occurs, a grade of F will be assigned. Also, a
letter to the Dean will be sent explaining this action
Respect
your fellow students. Listen attentively to what they have to say. Be
considerate in your comments. An objective of the class is to make all
participants feel comfortable and encouraged to actively participate
and express their opinions.
Let's all enjoy the class, learn and have fun!
NOTE - Holidays: January 18 & February 15.
- I
highly recommend that you use the book website for the practice quizzes
(22 concept questions and 22 challenge questions for each chapter), and
the glossary and the flash cards.
- Please
be advised that each student has the individual responsibility to drop
classes if they so desire. Please check the Schedule of Classes for
dates and procedures.
Discuss
|
|
|
