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Winter 09 -- BUS 90 -- Marketing
| Instructor | Jack Lynch | | Phone | 408-864-8421(Office) | | E-Mail: | lynchjack@fhda.edu | | Web Site: | http://faculty.deanza.fhda.edu/lynchjack | | Student Book Website | http://www.prenhall.com/armstrong | | Class PPTs | Click here to go to Power Point Presentations page | | Class Room: | ADM 102 | | Class Date/Time | Monday, Wednesday, beginning January 5, 2009 and ending Tuesday, March 24, 2009. 12:30 - 2:40 PM | | Required Reading: | Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the De Anza College bookstore. | | Office Hours: | 9:30 AM -10:20 AM, Monday through Thursday. Room F-51s on the De Anza College Campus. Also by appointment. |
Course Objectives: The purpose of this course is to learn the fundamentals of marketing. Students will be introduced to the marketing environment, market research, market segmentation, product planning, branding, promotion, pricing and distribution. Students will examine a broad range of firms to learn how marketing concepts are used and why they are essential to a firm's success. Examination Details | Midterm Exam #1 | January 26, 2009 at 12:30 PM at De Anza College, Room ADM 102. Chapters 1 - 5
| | Midterm Exam #2 | February 18, 2009 at 12:30 PM at De Anza College, Room ADM 102. Chapters 6 - 9
| | Final Examination | March 24, 2009 at 11:30 AM at De Anza College, Room ADM 102. Chapters 10, 12 & 13
| | Test Materials - Scantron Answer Forms (#2052) and # 2 pencils |
Academic Requirements: Students are responsible for all textbook reading assignments and full participation in all class discussions. Participation is very important for this course and will be graded appropriately. The instructor reserves the right to drop students who miss more than two (2) classes. If you have emergency issues please let the instructor know.
Written Assignment: As part of this course each student is responsible for preparing a written report on what specific work you did on your Team Marketing Plan. Please write about what your specific team responsibilities were and all the work you accomplished in carrying out your team responsibilities. Written assignments should be thorough and no less than one and a half (1 1/2) single-spaced, 12 font, normal margins, type written pages. Part of this written assignment can include a discussion of the team dynamics you encountered in working in a team setting. Papers will be graded on the basis of content, appropriateness, completeness, grammer, spelling and professionalism. This Written Assignment is due in Class on Monday, March 16, 2009.
No Late Papers Can Or Will Be Accepted. Sample Grading Policy | The number of points gained during the semester will determine your grade: | | Midterm Exam #1 | 80 Points | | Midterm Exam #2 | 80 Points | | Final Exam | 80 Points | | Team Marketing Plan * | 50 Points | | Team Work Paper | 30 Points | | Attendance | 30 Points | | Total | 350 Points | | Note: There will be an opportunity for an extra credit assignment. | | * Penalties will be assessed for "Social Loafing" in teams. |
Sample Grade Determination A = 90 - 100% of 350 = 315 - 350 points
B = 80 - 89% of 350 = 280 - 314 points
C = 70 - 79% of 350 = 245 - 279 points
D = 60 - 69% of 350 = 210 - 244 points
F = 59 - 0% of 350 = 210 - 0 points
| NOTE: The instructor reserves the right to use a grade curve. | Detailed Class Schedule | Class Weeks Beginning | Pages | Book Chapters | January 5, 2009
| Preface - 48 | 1 - 2 | | January 12, 2009 | 49 - 93 | 2 - 3 | | January 19, 2009 | 94- 161 | 4 - 5 | | Midterm Exam #1 | January 26, 2009 at 12:30 PM at De Anza College, Room ADM 102. Chapters 1-5. | | January 26, 2009 | 162 - 210 | 6 - 7 | February 2, 2009
| 211 - 259 | 7 - 8 | | February 9, 2009 | 260 - 295 | 8 - 9 | | Midterm Exam #2 | February 18, 2009 at 12:30 PM at De Anza College, Room ADM 102. Chapters 6-9 | | February 16, 2009 | 296 - 329 | 10 | | February 23, 2009 | 360 - 397 | 12 | | March 2, 2009 | 398 - 433 | 13 | | March 9, 2009 | Catch Up & Marketing Team Meetings | March 16, 2009
| Marketing Plan Presentations | March 23, 2009
| No Class. Study for finals. | | Final Examination | March 24, 2009 at 11:30 AM at De Anza College,Room ADM 102. Chapters 10, 12 & 13. | Procedures & Words of Advice Please keep up with your reading. We will cover most chapters of the book. The pages and chapters covered for each class are listed and you should have read these pages before each class--your understanding and class participation will be greatly enhanced by being current on your reading. Students will be chosen at random in class to relate concepts they have learned from the reading assignment. Keeping notes as you read and/or highlighting key passages will assist you in your presentation when called upon.
Please notify the instructor of any planned absences--multiple absences without notification can result in being taken off the class roster.
Cheating will not be tolerated. If cheating occurs, a grade of F will be assigned. Also, a letter to the Dean will be sent explaining this action
Respect your fellow students. Listen attentively to what they have to say. Be considerate in your comments. An objective of the class is to make all participants feel comfortable and encouraged to actively participate and express their opinions.
Let's all enjoy the class, learn and have fun!
NOTE - Holidays: January 19 & February 16.
- No class on March 23. Study for finals
- I highly recommend that you use the book website for the practice quizzes (22 concept questions and 22 challenge questions for each chapter), and the glossary and the flash cards.
- Please be advised that each student has the individual responsibility to drop classes if they so desire. Please check the Schedule of Classes for dates and procedures.
Discuss
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