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Fall 08 -- BUS 90 -- Marketing
| Instructor |
Jack
Lynch |
| Phone |
408-864-8421(Office) |
| E-Mail: |
lynchjack@fhda.edu |
| Web
Site: |
http://faculty.deanza.fhda.edu/lynchjack |
| Student Book
Website |
http://www.prenhall.com/armstrong |
| Class PPTs |
Click here
to go to Power Point Presentations page |
| Class
Room: |
AT 202 |
| Class
Date/Time |
Monday, Wednesday, beginning September 22, 2008 and ending Thursday, December 11, 2008. 12:30 - 2:40 PM |
| Required
Reading: |
Marketing An Introduction,
8th Edition; Armstrong, Kotler, Prentice Hall.
This book can be obtained from the De Anza College bookstore.
|
| Office
Hours: |
9:30 AM -10:20 AM, Monday
through Thursday. Room F-51s on the De Anza College Campus. Also by
appointment. |
Course Objectives: The purpose of this course is to learn the fundamentals
of marketing. Students will be introduced to the marketing environment,
market research, market segmentation, product planning, branding,
promotion, pricing and distribution. Students will examine a broad
range of firms to learn how marketing concepts are used and why they
are essential to a firm's success.
Examination Details
| Midterm Exam #1 |
October 13, 2008 at 12:30 PM at
De Anza College, Room AT 202. Chapters 1 - 5
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| Midterm Exam
#2 |
November 3, 2008 at 12:30 PM at De
Anza College, Room AT 202. Chapters 6 - 9
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| Final Examination |
December 11, 2008 at 11:30
AM at De Anza College, Room AT 202. Chapters 10, 12
& 13
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| Test Materials - Scantron Answer Forms (#2052) and # 2
pencils |
Academic
Requirements: Students are
responsible for all textbook reading assignments and full participation
in all class discussions. Participation is very important for this course
and will be graded appropriately.
The instructor reserves the right to drop students who miss more than two (2) classes. If you have emergency issues please let the instructor know.
Written
Assignment: As
part of this course each student is responsible for preparing a written
report on what specific work you did on your Team Marketing Plan.
Please write about what your specific team responsibilities were and
all the work you accomplished in carrying out your team
responsibilities. Written assignments should be thorough and no less
than one and a half (1 1/2) single-spaced, 12 font, normal margins, type written pages.
Part of this written assignment can include a
discussion of the team dynamics you encountered in working in a team
setting.
Papers will be graded on the basis of content,
appropriateness, completeness, grammer, spelling and
professionalism.
This Written Assignment is
due in Class on Wednesday, December 3, 2008
No Late Papers Can Or Will Be Accepted.
Sample Grading
Policy
| The number of
points gained during the semester will determine your
grade: |
| Midterm Exam #1 |
80 Points
|
| Midterm Exam #2 |
80 Points
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| Final Exam |
80 Points
|
| Team Marketing Plan * |
50 Points
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| Team Work Paper |
30 Points
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| Attendance |
30 Points
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| Total |
350 Points
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| Note: There will be
an opportunity for an extra credit assignment. |
| * Penalties will be
assessed for "Social Loafing" in
teams. |
Sample Grade
Determination
A = 90 - 100%
of 350 = 315 - 350 points
B = 80 - 89% of
350 = 280 - 314 points
C = 70 - 79% of
350 = 245 - 279 points
D = 60 - 69% of
350 = 210 - 244 points
F = 59 -
0% of 350 = 210 -
0 points
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NOTE: The instructor reserves the right to
use a grade curve.
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Detailed Class Schedule
| Class Weeks Beginning |
Pages |
Book
Chapters |
| September 22, 2008 |
Preface - 48 |
1 - 2 |
| September 29, 2008 |
49 - 93 |
2 - 3 |
| October 6, 2008 |
94- 161 |
4 - 5 |
| Midterm Exam
#1 |
October 13, 2008 at
12:30 PM at De Anza College, Room AT202. Chapters 1-5.
|
| October 13, 2008 |
162 - 210 |
6 - 7 |
| October 20, 2008 |
211 - 259 |
7 - 8 |
| October 27, 2008 |
260 - 295 |
8 - 9 |
| Midterm Exam
#2 |
November 3, 2008 at
12:30 PM at De Anza College, Room AT202. Chapters
6-9 |
| November 3, 2008 |
296 - 329 |
10 |
| November 10, 2008 |
360 - 397 |
12 |
| November 17, 2008 |
398 - 433 |
13 |
| November 24, 2008 |
Catch Up &
Marketing Team Meetings |
| December 1, 2008 |
Marketing Plan
Presentations |
| December 8, 2008 |
No Class. Study for
finals. |
| Final
Examination |
December 11, 2008 at
11:30 AM at De Anza College,Room AT 202. Chapters 10, 12 & 13.
| Procedures & Words of Advice Please keep up with your reading. We will cover most chapters of the book. The pages and chapters covered for each class are listed and you should have read these pages before each class--your understanding and class participation will be greatly enhanced by being current on your reading. Students will be chosen at random in class to relate concepts they have learned from the reading assignment. Keeping notes as you read and/or highlighting key passages will assist you in your presentation when called upon.
Please notify the instructor of any planned absences--multiple absences without notification can result in being taken off the class roster.
Cheating will not be tolerated. If cheating occurs, a grade of F will be assigned. Also, a letter to the Dean will be sent explaining this action
Respect your fellow students. Listen attentively to what they have to say. Be considerate in your comments. An objective of the class is to make all participants feel comfortable and encouraged to actively participate and express their opinions.
Let's all enjoy the class, learn and have fun!
NOTE
- Holidays: November 10, 27 & 28
- No class on December 8. Study
for finals
- I highly recommend that you use the
book website for the practice quizzes (22 concept questions and 22
challenge questions for each chapter), and the glossary and the flash
cards.
- Please be advised that each student has the individual responsibility to drop classes if they so desire. Please check the Schedule of Classes for dates and procedures.
Discuss
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