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Winter 08 -- BUS 90 -- Marketing
| Instructor |
Jack Lynch |
| Phone |
408-864-8421(Office) |
| E-Mail: |
lynchjack@fhda.edu |
| Web Site: |
http://faculty.deanza.fhda.edu/lynchjack |
| Student Book Website |
http://jacklynch.pageout.net |
| Class PPTs |
Click here to go to Power Point Presentations page |
| Class Room: |
G6 |
| Class Date/Time |
Monday, Wednesday 12.30PM - 2.40PM (Beginning Monday January 7, 2008 and ending Wednesday, March 26, 2008) |
| Required Reading: |
Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the De Anza College bookstore. |
| Office Hours: |
9:30 AM -10:20 AM, Monday through Thursday. Room F-51S on the De Anza College Campus. Also by appointment. |
Course Objectives: The purpose of this course is to learn the fundamentals of marketing. Students will be introduced to the marketing environment, market research, market segmentation, product planning, branding, promotion, pricing and distribution. Students will examine a broad range of firms to learn how marketing concepts are used and why they are essential to a firm's success.
Examination Details
| Midterm Exam #1 |
Monday January 28, 2008 at 12:30 PM at De Anza College, Room G6. Chapters 1 - 5
Chapter 4 is self study |
| Midterm Exam #2 |
Wednesday February 20, 2008 at 12:30 PM at De Anza College, Room G6. Chapters 6 - 9
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| Final Examination |
Wednesday March 26, 2008 at 11:30 AM - 1.00 PM at De Anza College, Room G6. Chapters 10 - 14
Chapter 11 & 14 is self study |
| Test Materials - Scantron Answer Forms (#2052) and # 2 pencils |
Academic Requirements: Students are responsible for all textbook reading assignments and full participation in all class discussions. Attendance is very important for this course and will be graded appropriately. To be counted as present for each class you must be in attendance for roll call, which will take place at each class.
The instructor reserves the right to drop students who miss more than three (3) classes. Point deductions for attendance credits begin after missing more than two (2) classes: (-10 points per class missed). Extra credit points will be given for high attendance rates as follows:
| Perfect Attendance |
+ 10 Points |
| 1 Class Missed |
+ 5 Points |
Written Assignment: As part of this course each student is responsible for preparing a wriiten report on what specific work you did on your Team Marketing Plan. Please write about what your specific team responsibilities were and all the work you accomplished in carrying out your team responsibilities. Written assignments should be thorough and no less than one and a half (1 1/2) single-spaced, 12 font, type written pages.
Part of this written assignment can include a discussion of the team dynamics you encountered in working in a team setting.
Papers will be graded on the basis of content, appropriateness, completeness, grammer, spelling and professionalism.
This Written Assignment is due in Class on Wednesday, March 19, 2008
No Late Papers can or will be accepted.
Sample Grading Policy
| The number of points gained during the semester will determine your grade: |
| Midterm Exam #1 |
80 Points |
| Midterm Exam #2 |
80 Points |
| Final Exam |
120 Points |
| Team Marketing Plan * |
50 Points |
| Team Work Paper |
30 Points |
| Attendance |
30 Points |
| Total |
390 Points |
| Note: There will be opportunities for extra credit assignments |
| * Penalties will be assessed for "Social Loafing" in teams. |
Sample Grade Determination
A = 90 - 100% of 390 = 351 - 390 points
B = 80 - 89% of 390 = 312 - 350 points
C = 70 - 79% of 390 = 273 - 311 points
D = 60 - 69% of 390 = 234 - 272 points
F = 59 - 0% of 390 = 233 - 0 points
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NOTE: The instructor reserves the right to use a grade curve. |
Detailed Class Schedule
| Class Weeks Beginning |
Pages |
Book Chapters |
| January 7, 2008 |
Preface - 48 |
1 - 2 |
| January 14, 2008 |
49 - 93 |
2 - 3 |
| January 21, 2008 |
94- 161 |
4 - 5 |
| Midterm Exam #1 |
Monday January 28, 2008 at 12:30 PM at De Anza College, Room G6. Chapters 1-5. Chapter 4 is self study. |
| January 28, 2008 |
162 - 210 |
6 - 7 |
| February 4, 2008 |
211 - 259 |
7 - 8 |
| February 11, 2008 |
260 - 295 |
8 - 9 |
| Midterm Exam #2 |
Wednesday February 20, 2008 at 12:30 PM at De Anza College, Room G6. Chapters 6-9 |
| February 18, 2008 |
296 - 317 |
10 |
| February 25, 2008 |
318 - 359 |
10 - 11 |
| March 3, 2008 |
360 - 416 |
12 - 13 |
| March 10, 2008 |
417 - 463 |
13 - 14 |
| March 17, 2008 |
Marketing Plan Presentations |
| March 24, 2008 |
No Class. Study for finals. |
| Final Examination |
Wednesday March 26, 2008 at 11:30 AM to 1.00 PM at De Anza College,Room G6. Chapters 10 - 14. Chapters 11 & 14 are self study. |
Procedures & Words of Advice
Please keep up with your reading. We will cover most chapters 1 through 14 of the book. The pages and chapters covered for each class are listed and you should have read these pages before each class--your understanding and class participation will be greatly enhanced by being current on your reading. Students may be chosen at random in class to relate concepts they have learned from the reading assignment. Keeping notes as you read and/or highlighting key passages will assist you in your presentation when called upon
Please notify the instructor of any planned absences--multiple absences without notification can result in being taken off the class roster
Cheating will not be tolerated. If cheating occurs, a grade of F will be assigned. Also, a letter to the Dean will be sent explaining this action.
Respect your fellow students. Listen attentively to what they have to say. Be considerate in your comments. An objective of the class is to make all participants feel comfortable and encouraged to actively participate and express their opinions.
Let's all enjoy the class, learn and have fun!
NOTE
- Holidays: Monday, January 21 and Monday, February 18
- No class on March 24. Study for finals.
- I highly recommend that you use the book website for the practice quizzes (22 concept questions and 22 challenge questions for each chapter), and the glossary and the flash cards
Discuss
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