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BUS 90 Marketing Power Point Presentations

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Jack Lynch's BUS 90 Principles of Marketeing

Fall 2010

[De Anza Community College — A Leader in Quality Education]
Instructor Jack Lynch
Phone 408-864-8421(Office)
E-Mail: lynchjack@fhda.edu
Web Site: http://faculty.deanza.fhda.edu/lynchjack
Required Reading: Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the De Anza College bookstore.
Office Hours: 1:30 PM -2:20 PM, Monday through Thursday. Room F-51F on the De Anza College Campus. Also by appointment.


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BUS 90 Marketing Power Point Presentations
Chapter #1 Managing Profitable Customer Relationships
Chapter #2 Company And Marketing Strategy
Chapter #3 The Marketing Environment
Chapter #4 Managing Marketing Information
Chapter #5 Consumer And Business Buyer Behavior
Chapter #6 Segmentation, Targeting and Positioning
Chapter #7 Product, Services and Branding Strategy
Chapter #8 New-Product Development and Product Life-Cycle Strategies
Chapter #9 Pricing: Understanding and Capturing Customer Value
Chapter #10 Marketing Channels and Supply Chain Management
Chapter #11 Retailing and Wholesaling
Chapter #12 Communicating Customer Value
Chapter #13 Communicating Customer Value
Chapter #14 Marketing in the Digital Age

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 Updated Tuesday, September 7, 2010 at 10:24:05 AM by Jack Lynch - lynchJack@fhda.edu
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