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BUS 90 -- Marketing
| Instructor |
Jack Lynch |
| Phone |
408-864-8421(Office) |
| E-Mail: |
lynchjack@fhda.edu |
| Web Site: |
http://faculty.deanza.fhda.edu/lynchjack |
| Student Book Website |
http://jacklynch.pageout.net |
| Class PPTs |
Click here to go to Power Point Presentations page |
| Class Room: |
AT 202 |
| Class Date/Time |
Monday, Wednesday 12.30PM - 2.40PM (Beginning Monday September 24, 2007 and ending Tuesday, December 11, 2007) |
| Required Reading: |
Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the De Anza College bookstore. |
| Office Hours: |
9:30 AM -10:20 AM, Monday through Thursday. Room F-51S on the De Anza College Campus. Also by appointment. |
Course Objectives: The purpose of this course is to learn the fundamentals of marketing. Students will be introduced to the marketing environment, market research, market segmentation, product planning, branding, promotion, pricing and distribution. Students will examine a broad range of firms to learn how marketing concepts are used and why they are essential to a firm's success.
Examination Details
| Midterm Exam #1 |
Monday October 15, 2007 at 12:30 PM at De Anza College, Room AT 202. Chapters 1 - 5
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| Midterm Exam #2 |
Monday November 5, 2007 at 12:30 PM at De Anza College, Room AT 202. Chapters 6 - 9
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| Final Examination |
Tuesday December 11, 2007 at 11:30 AM - 1.00 PM at De Anza College, Room AT 202. Chapters 10 - 14
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| Test Materials - Scantron Answer Forms (#2052) and # 2 pencils |
Academic Requirements: Students are responsible for all textbook reading assignments and full participation in all class discussions. Attendance is very important for this course and will be graded appropriately. To be counted as present for each class you must be in attendance for roll call, which will take place at each class.
The instructor reserves the right to drop students who miss more than three (3) classes. Point deductions for attendance credits begin after missing more than two (2) classes: (-10 points per class missed). Extra credit points will be given for high attendance rates as follows:
| Perfect Attendance |
+ 10 Points |
| 1 Class Missed |
+ 5 Points |
Written Assignment: As part of this course each student is responsible for preparing a wriiten report on what specific work you did on your Team Marketing Plan. Please write about what your specific team responsibilities were and all the work you accomplished in carrying out your team responsibilities. Written assignments should be thorough and no less than one and a half (1 1/2) single-spaced, 12 font, type written pages.
Part of this written assignment can include a discussion of the team dynamics you encountered in working in a team setting.
Papers will be graded on the basis of content, appropriateness, completeness, grammer, spelling and professionalism.
This Written Assignment is due in Class on Wednesday, December 5, 2007
No Late Papers can or will be accepted.
Sample Grading Policy
| The number of points gained during the semester will determine your grade: |
| Midterm Exam #1 |
80 Points |
| Midterm Exam #2 |
80 Points |
| Final Exam |
120 Points |
| Team Marketing Plan |
50 Points |
| Team Work Paper |
30 Points |
| Attendance |
30 Points |
| Total |
390 Points |
| Note: There will be opportunities for extra credit assignments |
Sample Grade Determination
A = 90 - 100% of 390 = 351 - 390 points
B = 80 - 89% of 390 = 312 - 350 points
C = 70 - 79% of 390 = 273 - 311 points
D = 60 - 69% of 390 = 234 - 272 points
F = 59 - 0% of 390 = 233 - 0 points
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NOTE: The instructor reserves the right to use a grade curve. |
Detailed Class Schedule
| Class Weeks Beginning |
Pages |
Book Chapters |
| September 24, 2007 |
Preface - 48 |
1 - 2 |
| October 1, 2007 |
49 - 93 |
2 - 3 |
| October 8, 2007 |
94- 161 |
4 - 5 |
| Midterm Exam #1 |
Monday October 15, 2007 at 12:30 AM at De Anza College, Room ATC 202. Chapters 1-5 |
| October 15, 2007 |
162 - 210 |
6 - 7 |
| October 22, 2007 |
211 - 259 |
7 - 8 |
| October 29, 2007 |
260 - 295 |
8 - 9 |
| Midterm Exam #2 |
Monday November 5, 2007 at 12:30 PM at De Anza College, Room ATC 202. Chapters 6-9 |
| November 5, 2007 |
296 - 317 |
10 |
| November 12, 2007 |
318 - 359 |
10 - 11 |
| November 19, 2007 |
360 - 416 |
12 - 13 |
| November 26, 2007 |
417 - 463 |
13 - 14 |
| December 3, 2007 |
Marketing Plan Presentations |
| December 10, 2007 |
No Class. Study for finals. |
| Final Examination |
Tuesday December 11, 2007 at 11:30 AM to 1.00 PM at De Anza College,Room ATC 202. Chapters 10 - 14. |
Procedures & Words of Advice
Please keep up with your reading. We will cover most chapters 1 through 14 of the book. The pages and chapters covered for each class are listed and you should have read these pages before each class--your understanding and class participation will be greatly enhanced by being current on your reading. Students may be chosen at random in class to relate concepts they have learned from the reading assignment. Keeping notes as you read and/or highlighting key passages will assist you in your presentation when called upon
Please notify the instructor of any planned absences--multiple absences without notification can result in being taken off the class roster
Cheating will not be tolerated. If cheating occurs, a grade of F will be assigned. Also, a letter to the Dean will be sent explaining this action.
Respect your fellow students. Listen attentively to what they have to say. Be considerate in your comments. An objective of the class is to make all participants feel comfortable and encouraged to actively participate and express their opinions.
Let's all enjoy the class, learn and have fun!
NOTE
- Holidays November 12, 22 & 23
- No class on December 10. Study for finals.
- I highly recommend that you use the book website for the practice quizzes (22 concept questions and 22 challenge questions for each chapter), and the glossary and the flash cards
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