Jack Lynch's BUS 90 Principles of Marketing

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Instructor	Jack Lynch
Phone	408-864-8421(Office)
E-Mail:	lynchjack@fhda.edu
Web Site:	http://faculty.deanza.fhda.edu/lynchjack
Student Book Website	www.prenhall.com/armstrong
Class Room:	AT 311
Class Date/Time	Mondays, Wednesdays 12.30PM - 2.40PM (Beginning Monday April 9, 2007 and ending Thursday, June 28, 2007)
Required Reading:	Marketing An Introduction, 8th Edition; Armstrong, Kotler, Prentice Hall. This book can be obtained from the DeAnza College bookstore.
Office Hours:	9:30 AM -10:20 AM, Monday through Thursday. Room F-51S on the De Anza College Campus. Also by appointment.

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Course Objectives: The purpose of this course is to learn the fundamentals of marketing. Students will be introduced to the marketing environment, market research, market segmentation, product planning, branding, promotion, pricing and distribution. Students will examine a broad range of firms to learn how marketing concepts are used and why they are essential to a firm's success.

Examination Details

Midterm Exam #1	April 30, 2007 at 12:30 PM at De Anza College, Room AT 311. Chapters 1 - 5.
Midterm Exam #2	May 21, 2007 at 12:30 PM at De Anza College, Room AT 311. Chapters 6 - 9
Final Examination	June 28, 2007 at 11:30 AM at De Anza College, Room AT 311. Chapters 10 - 14.
Test Materials - Scantron answer forms (#2052) and # 2 pencils

Academic Requirements: Students are responsible for all textbook reading assignments and full participation in all class discussions. Attendance is very important for this course and will be graded appropriately. To be counted as present for each class you must be in attendance for roll call, which will take place at each class.

The instructor reserves the right to drop students who miss more than three (3) classes. Point deductions for attendance credits begin after missing more than two (2) classes: (-10 points per class missed). Extra credit points will be given for high attendance rates as follows:

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Written Assignment: As part of this course each student is responsible for preparing a written report on what specific work you did on your Team Marketing Plan. Please write about what your specific team responsibilities were and all the work you accomplished in carrying out your team responsibilities. Written assignments should be thorough and no less than one and a half (1 ½) single-spaced, 12 font, type written pages.

Part of this written assignment can include a discussion of the team dynamics you encountered in working in a team setting.

Papers will be graded on the basis of content, appropriateness, completeness, grammar, spelling and professionalism.
This Written Assignment Is Due In Class On Wednesday, June 20, 2007.
No Late Papers Can Or Will Be Accepted.

Sample Grade Determination

A = 90 - 100% of 390 = 351 - 390 points B = 80 -   89% of 390 = 312 - 350 points C = 70 -   79% of 390 = 273 - 311 points D = 60 -   69% of 390 = 234 - 272 points F = 59 -     0% of 390 = 233 -    0 points

NOTE: The instructor reserves the right to use a grade curve.

Detailed Class Schedule

Class Weeks Beginning	Pages	Book Chapters
April 9, 2007	Preface - 48	1 - 2
April 16, 2007	49 - 93	2 - 3
April 23, 2007	94 - 161	4 - 5
Midterm Exam #1	April 30, 2007 at 12:30 PM at De Anza College, Room ATC 311. Chapters 1-5
April 30, 2007	162 - 210	6 - 7
May 7, 2007	211 - 259	7 - 8
May 14, 2007	260 - 295	8 - 9
Midterm Exam #2	May 21, 2007 at 12:30 PM at De Anza College, Room ATC 311. Chapters 6-9.
May 21, 2007	296 - 317	10
May 28, 2007	318 - 359	10 - 11
June 04, 2007	360 - 416	12 - 13
June 11, 2007	417 - 463	13 - 14
June 18, 2007	Marketing Plan Stratergies
June 25, 2007	No Class. Study for finals
Final Examination	June 28, 2007 at 11:30 AM AM at De Anza College, Room AT 311. Chapters 10 -14.

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Procedures & Words of Advice

Please keep up with your reading. We will cover chapters 1 through 14 of the book. The pages and chapters covered for each class are listed and you should have read these pages before each class--your understanding and class participation will be greatly enhanced by being current on your reading. Students will be chosen at random in class to relate concepts they have learned from the reading assignment. Keeping notes as you read and/or highlighting key passages will assist you in your presentation when called upon.

Please notify the instructor of any planned absences--multiple absences without notification can result in being taken off the class roster.

Cheating will not be tolerated. If cheating occurs, a grade of F will be assigned. Also, a letter to the Dean will be sent explaining this action

Respect your fellow students. Listen attentively to what they have to say. Be considerate in your comments. An objective of the class is to make all participants feel comfortable and encouraged to actively participate and express their opinions

Let's all enjoy the class, learn and have fun!

NOTE

1. Memorial Day Holiday on May 28.
2. No class on June 25. Study for finals
3. I highly recommend that you use the book website for the practice quizzes (22 concept questions and 22 challenge questions for each chapter), the glossary and the flash cards.

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