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Business 93Consumer Behavior
BUSINESS 93 FALL-04 CONSUMER BEHAVIOR - MR. GROVE
COURSE DESCRIPTION: Marketing and its functions in an economic and social system; emphasis on the consumer decision making process in the market place.
Advisory: Business 90. Computer skills to include Word, Xls, E-mail, Internet Access.
REQUIRED TEXT: CONSUMER BEHAVIOR, Hawkins, Best, & Coney, ninth edition, with Needham Data Disk, McGraw-Hill, ISBN: 0-07-286549-0.
EXPECTED OUTCOME: In this course is to provide the student with a usable, managerial understanding of consumer behavior. Behavior is not a set of invariant rules, but rather a continuing uncertainty of constantly changing consumer.
EXPANDED OUTLINE:
9/21 1 Introduction – Data Analysis - Text
9/28 2 Chapter 1 Consumer Behavior and Marketing Strategy
10/5 3 Chapt 2,3 External Influences
10/12 4 Chapt 4,5 External Influences
10/19 5 Chapt 6,7 External Influences
10/26 6 Chapt 8,9,10 Internal Influences
11/2 7 Chapt 11,12 Internal Influences
11/9 8 Chapt 13 Situation Influence
11/16 9 Chapt 14 Decision Process
11/23 10 Chapt 15-16 Info Search & Alternatives
11/30 11 Part 6, Regulation - Review
12/7-10 Final Exam
SCHEDULE DETAILS : My website will have weekly details and assignments http://faculty.deanza.edu/groverichard/
METHODS OF EVALUATING THE OUTCOME: A combination of homework assignments, student participation in class discussions, and one midterm and one comprehensive final exam on course material.
ATTENDANCE: Attendance will be recorded at each class session and is very important as this is a concentrated course, even one absence will limit the student’s ability to contribute. It is the student’s responsibility to enroll and, if necessary, to drop this course by contacting the registrar’s office
OFFICE HOURS: As a general rule I will stay after regular class to answer questions, or I will make appointments, or I may be reached at 408-245-3864, or groverichard@fhda.edu or yoteachone@aol.com
RG/09-04
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