Community Skills Workshop
Facilitated by Dr. M.L. Fraser
P3 Program, Pacific Graduate School of Psychology
Winter 2008
Please note: This is, as we discussed, a work in progress. This will be changing ( but hopefully not by much), in the next couple of weeks. Once it is settled, I am looking for constant feed back from you.
Course Objective: The purpose of this course is to provide students with the concrete skills needed in the professional world of community organizations. The course will provide knowledge and skills of some of the major functional task areas of community organizations as applied to social activism. Students who successfully complete the course will have developed, at least at the rudimentary levels, the skills that community organizations most desire. Students will learn how to understand and prepare budgets; they will develop knowledge about basic fiscal management of community organizations; they will develop the skills necessary for successful leadership based on current theory; they will develop professional networking skills; they will learn the basics fund raising and grant writing; and they will develop skills to successfully market a community organization or project. The fundamental objective is to teach students the skills they will need in their professional lives in order to assume a leadership role in community organizations.
Texts:
Gladwell, M. (2002). The Tipping Point: How Little Things Can Make a Big Difference. Back Bay Books: San Francisco, CA - ISBN-10: 0316346624 or ISBN-13: 978-0316346627
Johnson, S. (2002). Who Moved My Cheese? Putname Publishers: New York, NY
Kouzes J.M., Posner B. Z. (2007). The Leadership Challenge, (4th Ed.) Jossey Bass: ISBN-10: 0787984914 or ISBN-13: 978-0787984915
This course is separated into four sections: Leadership, Fundraising, Grantwriting, and Marketing. This is not designed to be a comprehensive course in any of these areas. Rather it will provide students with a basic background in each and, more importantly, with concrete skills related to each. Each section will be taught by one or more guest lecturer(s), who are specialist in their field. Throughout, and sometimes at the end of each section, students will be expected to produce a concrete piece of work that they can then present to future employers as evidence of their skills. Students will be working together in teams with instructor present to ensure the proper techniques, knowledge and skills are acquired.
Lecturers
Meaux Costello – J.D.
Mhaire Fraser – you know me.
Jane Stocklin – Chair of the Endowment Fund for the Junior League PA_MP. Past Chair of most major fundraisers in the Penninsula Bay Area. 30 years experience as aboard member, fundraiser and community volunteer
Anne Vitullo - marketing and communications specialist
Ray Bramson – Development Director and Grant Writer for EHC Lifebuilders.
Demet "Demi" Yezgi has been empowering people through her trainings, seminars, and public appearances since 1999 with various organizations and projects that she has been involved with. She is best known as a social entrepreneur and community leader. She is co-founder of one of the largest nonprofits of Turkey, Community Volunteers Foundation, and is founder of Friends of Anatolia in California. Her work with Friends of Anatolia brought her the Young Nonprofit Professional of the Year award in 2005 given by the Young Nonprofit Professionals Network and presented by San Francisco Mayor Gavin Newsom.
Course Outline
1/08 Intro to what is going on -– Mhaire Fraser
1/10 no class
1/15 Setting it up: Fiscal and responsible organization Meaux Costello?-
Reading K & P Part two
1/17 Creating Budgets/ How to read one, how to prepare one - Meaux Costello
1/22 No class. Mhaire out of town: Reading – introduction and Ch 1 Gladwell.
Please get a copy of the budget for whatever organization you are working for. Prepare a commentary on this budget. 2-4 pages in length
1/24 Leadership Theory – Mhaire Fraser Reading, K & P Part 7
Please read summary of Leadership challenge
1/29 Leadership Theory – Mhaire Fraser, Reading, K & P Part 1
1/31 Development - What is it - Demet Yezgi
2/5 Development - and the psychology behind it Demet Yezgi due
Reading Johnson, all
2/7 Fundraising and the regualrions, ethics and laws around it. Demet Yezgi
reading TBA
2/12 Fund Raising – Strategic Planing for an organization Jane Stocklin Reading K & P Ch12
2/14 Fund Raising – Fundraising (events, annual appeals,
capitol campaigns, endowment) Jane Stocklin
2/19 Networking –How to ask for the help you need – Mhaire Fraser
please printout networking basics and how not to network before coming to class. Reading - Ch 2 Gladwell, ch 9 K & P
Please create a list of practices you follow and three that you plan to do in the next year. Explain how networking will help you personally or the organization you see yourself with next year.
2/21 Grant Writing – who are the donors- Ray Bramson - reading K&P part 4
Development paper due
2/26 Grant Writing - elements of a grant - Ray Bramson
2/28 Grant Writing – navigating the process - Ray Bramson Reading
3/04 Grant writing – workshopping the grants -Ray Bramson -
3/6 Major Grant Application Due
Discussion on Change
networking commentary Reading Gladwell, ch
3/11 Communications/Marketing - elevator pitch/what is the mission – Anne Vitullo reading K&P part Three
3/13 Communications Marketing - know your audience /finding the market – how to create your message Anne Vitullo
3/18 Communications – workshop Anne Vitullo(*)Reading Gladwell, Ch 5, 6
3/20 Communications – workshop - Brochure finish and critique Anne Vitullo
Key:
K& P = Kouzes and Posner
Gladwell -= Gladwell
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